Who Cares is a unique handmade apparel brand.
We offer simple and modern fashion items with minimalist designs.
Our products are handmade using only quality materials and spot-on finish!

How did we start? 

Sunday, sunny day. Morning coffee in a cafe deep into the forest over our beautiful city…
We sat there for a while, brainstorming the name of our future clothing collection.
After many failed attempts we finally had enough!
Who cares!? I said. Let's go and eat something, we'll figure this one later...
Who cares???


And that was it :)
The best coffee we ever had!

WHO CARES these days...

New designs, new materials, we are going forward and creating new unique pieces daily.
The best is yet to come…